Māori Business Identifier

E kore au e ngaro! He kākano i ruia mai i Rangiatea!
I shall never be lost! I am a seed sown from Rangiatea!

He Pākihi Māori koe?
Are you a Māori business?

This page explains the Māori Business Identifier (MBI) and how it helps highlight your business’s Māori identity.

A brief introduction to the Māori Business Identifier initiative (February 2022)

What is the Māori Business Identifier?

Businesses can choose to identify as a Māori business on the NZBN Register. The MBI helps improve understanding of the important role Māori businesses play in Aotearoa New Zealand’s economy.

We’ve recently updated the MBI to align with the Stats NZ Tatauranga Aotearoa data standard for Māori businesses. This standard was developed by Stats NZ and a cross-sector working group to support consistent data collection and reporting across government.

Why this matters

The updated MBI enables government agencies to consistently measure and report Māori business activity. This helps ensure Māori businesses are better represented in data and decision-making.

How to identify your business as Māori

If your business has an NZBN, you can update your Māori business information through MyNZBN.

You’ll need to have authority over your NZBN to do this. Find out more about authority.

If you’re a sole trader, partnership or trust and don’t yet have an NZBN, you can apply for an NZBN on our website

Privacy settings for Māori business information

You can choose to keep your Māori business information private. Private NZBN information is only visible to the Registrar, authorised government agencies, or with your consent.

However, making more of your NZBN information public can help other businesses connect with you and reduce the need to repeat your details elsewhere.

You can manage your privacy settings when updating your Māori business information in MyNZBN.

Log in to MyNZBN and update your details

More information

Data standard for Māori business(external link) — Stats NZ Tatauranga Aotearoa

Last updated 12 June 2025

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